Roblox Immersive
In-Game Shopping
Economy Design Team
Product Design Intern
May - Aug 2024
Figma, User Interviews, Wireframing, User Testing, Prototyping, 3D Modeling
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This project is confidential and under an NDA. Please email me if you would like to learn more!
Roblox Summer Internship Overview
During my internship as a Product Design Intern on Roblox’s Economy Team, I designed mobile and web experiences empowering brands to drive commerce in-game.
Project Goals
1
Design in-game player experiences that would enable users to interact with branded content and commerce
2
Design a tool for partner brands to create ads & commerce experiences, allowing them to drive shopper conversion
My Impact
Working alongside other product designers, engineers, PMs, brands, and 3D artists, I made the following key contributions:
1
Advanced the vision of Real World Commerce by proposing scalable short and long-term business tools, allowing brands to advertise real-world products in a self-serve, low-effort way.
2
Facilitated cross-team workshops (PMs, designers, engineers, & 3D artists) to generate aligned opportunity spaces
3
Provided new monetization opportunities for game developers, enabling them to feature flexible commerce placements and balancing immersive player experiences with driving revenue
4
Balanced 3 user personas (players, advertisers, and game developers) in every design decision while translating user needs into high-fidelity wireframes and prototypes.
What I Learned Along the Way
My internship at Roblox pushed me to grow as both a designer and collaborator. I'm so grateful for this incredible opportunity to shape the future of something so forward-facing and I'm thankful for all the support and love I received from the team.
Looking back, this project taught several valuable lessons:
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Collaboration with unfamiliar roles unlocks better product thinking
Working closely with the brand & partnership team immersed me in the advertising and marketing world. I began to see how brand goals, ad formats, and user experience intersect, and it reminded me that aligning with business partners can uncover opportunities that strengthen both the user experience and the business model.
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Resourcefulness thrives when teams are lean
On a small design team, I learned from a wide range of roles from 3D artists to UX writers, to bring a complex vision like real-world commerce in Roblox to life. Rather than seeing limited resources as a constraint, I treated them as an opportunity to collaborate more deeply and stretch my own versatility as a designer.
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Designing for multiple stakeholders requires constant recalibration
Balancing the needs of Roblox players, game developers, and brands was quite a challenge. I had to constantly shift perspectives, and the experience sharpened my ability to design systems where diverse priorities coexist.
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Unknown design spaces demand forward-thinking imagination.
Designing commerce in the metaverse meant navigating unfamiliar territory. Instead of relying on existing references, I had to imagine new interaction models that could scale for millions of users and developers. It pushed me to embrace ambiguity, experiment boldly, and design for the future of digital experiences.
